Information System and Management Strategy of Customer Relationship Management

  title={Information System and Management Strategy of Customer Relationship Management},
  author={Zhong Hong Sun},
  journal={2008 3rd International Conference on Innovative Computing Information and Control},
  • Zhong Hong Sun
  • Published 2008 in
    2008 3rd International Conference on Innovative…
This report explores CRM' s implication on information, business strategy, as well as an issue which will influence successful implementation of CRM . Furthermore, this report analyzes factors which will barrier or promote information flow within organization. Through facilitating information flow across organization, CRM systems can assist organizations to have better understanding of customers, therefore to increase customer satisfaction, boost customer loyalty and maximize customer lifetime… CONTINUE READING
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  • D. Chaffey, S. Wood
  • 2005
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