Information Is Not a Virus, and Other Consequences of Human Cognitive Limits

@article{Lerman2016InformationIN,
  title={Information Is Not a Virus, and Other Consequences of Human Cognitive Limits},
  author={Kristina Lerman},
  journal={Future Internet},
  year={2016},
  volume={8},
  pages={21}
}
The many decisions that people make about what to pay attention to online shape the spread of information in online social networks. Due to the constraints of available time and cognitive resources, the ease of discovery strongly impacts how people allocate their attention to social media content. As a consequence, the position of information in an individual’s social feed, as well as explicit social signals about its popularity, determine whether it will be seen, and the likelihood that it… CONTINUE READING
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