Information Availability and Consumer Preference : Can Online Retailers Benefit From Providing Access to Competitor Price Information ?

@inproceedings{TRIF2001InformationAA,
  title={Information Availability and Consumer Preference : Can Online Retailers Benefit From Providing Access to Competitor Price Information ?},
  author={TS TRIF and Valerie J. Trifts and Gerald H{\"a}ubl},
  year={2001}
}
This paper examines consumers’ reactions to the provision of direct access to uncensored competitor price information within an electronic store. Based on notions derived from signaling theory, prior research on trust, and attribution theory, we propose that the facilitation of such access may have a positive impact on consumer preference for an online retailer. Furthermore, we predict that this effect will be moderated by how attractive a vendor’s prices are. The results of a laboratory… CONTINUE READING
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