Influenza vaccination: the persuasiveness of messages among people aged 65 years and older.

@article{Prati2012InfluenzaVT,
  title={Influenza vaccination: the persuasiveness of messages among people aged 65 years and older.},
  author={Gabriele Prati and Luca Pietrantoni and Bruna Zani},
  journal={Health communication},
  year={2012},
  volume={27 5},
  pages={413-20}
}
About 90% of all influenza-related deaths occur among people aged 65 years and older. Vaccination remains the primary option for preventing influenza infection. This study examined the efficacy of messages designed to increase the uptake of influenza vaccination. Two messages, narrative and didactic, were created based on the Extended Parallel Process Model (EPPM). The study employed a one-factor between-subjects experimental design with participants assigned randomly to three conditions: no… CONTINUE READING
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