Influences on the corporate adoption of Web technology

  title={Influences on the corporate adoption of Web technology},
  author={Ajit Kambil and Arnold Kamis and Marios Koufaris and Henry C. Lucas},
  journal={Commun. ACM},
Virtually every brick-and-mortar firm has a Web site today, but this has not always been the case. Some companies quickly established a Web presence with thousands of pages of information available on their sites and even early e-commerce features. Others started with a simple Web site establishing a “front window” on the Web. Some companies did not appear on the Web until much later when it became essential for all businesses to do so. This article explores the roles of senior management and… CONTINUE READING

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