Influences on e-WOM adoption in two female online communities: the cases of Kuwait and Saudi Arabia

@inproceedings{AlHaidari2016InfluencesOE,
  title={Influences on e-WOM adoption in two female online communities: the cases of Kuwait and Saudi Arabia},
  author={Nahed Mohammed Al-Haidari},
  year={2016}
}
Online communities (OCs) are an important source of electronic-word-of-mouth (eWOM), but few studies have examined such messages in a Middle Eastern context. This research develops a conceptual framework that can be used as an instrument to guide empirical work in the field of e-WOM in female OCs. Researchers in similar areas may find this work useful as exemplifying a novel approach to the study of e-WOM adoption in different OCs. This study, of e-WOM adoption in two female-only Arabic… CONTINUE READING

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