Influences of price, service convenience, and social servicescape on post-purchase process of capsule hotels

@article{Chiang2018InfluencesOP,
  title={Influences of price, service convenience, and social servicescape on post-purchase process of capsule hotels},
  author={Chun-Fang Chiang},
  journal={Asia Pacific Journal of Tourism Research},
  year={2018},
  volume={23},
  pages={373 - 384}
}
  • Chun-Fang Chiang
  • Published 28 February 2018
  • Business
  • Asia Pacific Journal of Tourism Research
ABSTRACT A capsule hotel is a new affordable type of hotel that attracts backpackers and young tourists. This study proposes a research model to verify the influences of perceived price, service convenience, and social servicescape on functional and experiential values, and then on repurchase intention and electronic Word-of-Mouth (eWOM). Research results show that tourists’ perceived price and service convenience affect functional value. Service convenience and social servicescape influence… 

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