Color-emotion associations: Past experience and personal preference
- Naz KAYA, Helen H. EPPS
This research investigates whether hue differences in photos have influence on the emotions perceived in these photos. Participants were shown three photos with different subjects and colour casts, and were asked to rate four given emotions on a scale from zero to five for each photo. Results look promising; a negative colour cast causes far less positive responses and more negative responses for photos with positive content. Further research needs to be done for photos with a positive colour cast.