Influences of Culture and Visual Context on Real-Time Social Categorization.

  title={Influences of Culture and Visual Context on Real-Time Social Categorization.},
  author={Jonathan B. Freeman and Yina Ma and Shihui Han and Nalini Ambady},
  journal={Journal of experimental social psychology},
  volume={49 2},
Social categorization is often thought to be based on facial features and immune to visual context. Moreover, East Asians have been argued to attend to context more than Westerners. American and Chinese participants were presented with faces varying along a White-Asian morph continuum either in American, neutral, or Chinese contexts. American contexts made White categorizations more likely, and Chinese contexts made Asian categorizations more likely. Further, the compatibility between facial… CONTINUE READING
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