Influences of Culture, Geography and Infrastructure on Website Localization Decisions

@article{Shneor2012InfluencesOC,
  title={Influences of Culture, Geography and Infrastructure on Website Localization Decisions},
  author={Rotem Shneor},
  journal={Cross Cultural Management: An International Journal},
  year={2012},
  volume={19},
  pages={352-374}
}
  • Rotem Shneor
  • Published 27 July 2012
  • Business
  • Cross Cultural Management: An International Journal
Purpose – The purpose of this paper is to examine the role played by culture, geography and infrastructure on European airline's decision to launch market‐specific websites.Design/methodology/approach – Logistic regression analysis based on 440 observations of home‐target country dyads collected from websites of nine European airlines, and supplemented by additional sources of macro level indicators. The unit of analysis is the country dyad.Findings – Cultural distance between home and target… 

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