• Corpus ID: 219177577

Influence via Ethos: On the Persuasive Power of Reputation in Deliberation Online

  title={Influence via Ethos: On the Persuasive Power of Reputation in Deliberation Online},
  author={Emaad Manzoor and George H. Chen and Dokyun Lee and Michael D. Smith},
Deliberation among individuals online plays a key role in shaping the opinions that drive votes, purchases, donations and other critical offline behavior. Yet, the determinants of opinion-change via persuasion in deliberation online remain largely unexplored. Our research examines the persuasive power of $\textit{ethos}$ -- an individual's "reputation" -- using a 7-year panel of over a million debates from an argumentation platform containing explicit indicators of successful persuasion. We… 

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