Influence propagation in adversarial setting: how to defeat competition with least amount of investment

@inproceedings{Shirazipourazad2012InfluencePI,
  title={Influence propagation in adversarial setting: how to defeat competition with least amount of investment},
  author={Shahrzad Shirazipourazad and Brian Bogard and Harsh Vachhani and Arunabha Sen and Paul Horn},
  booktitle={CIKM},
  year={2012}
}
It has been observed that individuals' decisions to adopt a product or innovation are often influenced by the recommendations of their friends and acquaintances. Motivated by this observation, the last few years have seen a number of studies on influence maximization in social networks. The primary goal of these studies is identification of k most influential nodes in a network. A major limitation of these studies is that they focus on a non-adversarial environment, where only one player is… CONTINUE READING
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