Influence of search engines on customer decision process

  • Marek Zgódka
  • Published 2011 in
    2011 Federated Conference on Computer Science and…

Abstract

This article summarizes customer decision process focusing on information search. It explains the role and use communication channels that are used during information search, particularly the internet. It describes the internet and the role of search engines during information search. It explains the use of search engines and provides better understanding… (More)

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