Influence of health and environmental information on hedonic evaluation of organic and conventional bread.

  title={Influence of health and environmental information on hedonic evaluation of organic and conventional bread.},
  author={Liam E Annett and Veena Muralidharan and Peter Boxall and Sean B. Cash and Wendy V Wismer},
  journal={Journal of food science},
  volume={73 4},
Grain from paired samples of the hard red spring wheat cultivar "Park" grown on both conventionally and organically managed land was milled and baked into 60% whole wheat bread. Consumers (n= 384) rated their liking of the bread samples on a 9-point hedonic scale before (blind) and after (labeled) receiving information about organic production. Consumers liked organic bread more (P < 0.05) than conventional bread under blind and labeled conditions. Environmental information about organic… CONTINUE READING

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