Influence of evidence type and narrative type on HPV risk perception and intention to obtain the HPV vaccine.

@article{Nan2015InfluenceOE,
  title={Influence of evidence type and narrative type on HPV risk perception and intention to obtain the HPV vaccine.},
  author={Xiaoli Nan and Michael F. Dahlstrom and Adam Richards and Sarani Rangarajan},
  journal={Health communication},
  year={2015},
  volume={30 3},
  pages={301-8}
}
This research examines the influence of evidence type (statistical, narrative, or hybrid) and narrative type (first-person or third-person) on risk perception about human papillomavirus (HPV) and behavioral intention to get the HPV vaccine. In total, 174 college students who had not received the HPV vaccine participated in a controlled experiment. Results show that the hybrid message containing both statistical and narrative descriptions of HPV resulted in greater perceived risk of getting HPV… CONTINUE READING