Influence of different positive emotions on persuasion processing: a functional evolutionary approach.

@article{Griskevicius2010InfluenceOD,
  title={Influence of different positive emotions on persuasion processing: a functional evolutionary approach.},
  author={Vladas Griskevicius and Michelle N. Shiota and Samantha L. Neufeld},
  journal={Emotion},
  year={2010},
  volume={10 2},
  pages={190-206}
}
Much research has found that positive affect facilitates increased reliance on heuristics in cognition. However, theories proposing distinct evolutionary fitness-enhancing functions for specific positive emotions also predict important differences among the consequences of different positive emotion states. Two experiments investigated how six positive emotions influenced the processing of persuasive messages. Using different methods to induce emotions and assess processing, we showed that the… CONTINUE READING
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