Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness

@article{Wang2009InfluenceOW,
  title={Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness},
  author={Kai Wang and Eric T. G. Wang and Cheng-Kiang Farn},
  journal={Int. J. Electronic Commerce},
  year={2009},
  volume={13},
  pages={67-96}
}

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