Influence of Suboptimally and Optimally Presented Affective Pictures and Words on Consumption-Related Behavior

@article{Winkielman2018InfluenceOS,
  title={Influence of Suboptimally and Optimally Presented Affective Pictures and Words on Consumption-Related Behavior},
  author={Piotr Winkielman and Yekaterina Gogolushko},
  journal={Frontiers in Psychology},
  year={2018},
  volume={8}
}
Affective stimuli can influence immediate reactions as well as spontaneous behaviors. Much evidence for such influence comes from studies of facial expressions. However, it is unclear whether these effects hold for other affective stimuli, and how the amount of stimulus processing changes the nature of the influence. This paper addresses these issues by comparing the influence on consumption behaviors of emotional pictures and valence-matched words presented at suboptimal and supraliminal… 

Figures and Tables from this paper

The impact of automatic evaluation on mood: an awareness-dependent effect
TLDR
The results suggest that assimilative effects of affective stimuli on affective feelings can be observed after a repeated brief presentation of primes, provided that the stimuli are visible.
“I can see you; I can feel it; and vice-versa”: consciousness and its relation to emotional physiology
TLDR
If physiological arousal is elicited during the presentation of masked emotion, conscious assessment is, upon explicit post-trial inquiry, involved in the evaluation of the elicited emotion and the emotional elicitor.
Positive affect: nature and brain bases of liking and wanting
Animal affect and decision-making
Affective valence in the brain: modules or modes?
TLDR
The affective modes hypothesis is consistent with evidence that much of the same limbic circuitry becomes activated by stimuli associated with both positive and negative valence or during many different emotions, and dynamic switches between affective mode can alter the affective function of a neural module as conditions change.
The temperature dimension of emotions
Purpose The literature to-date has focused on dimensions of emotions based on emotions’ affective state (captured by valence, arousal and dominance, PAD). However, it has ignored that emotional
“You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study
TLDR
Both behavioral and ERP results indicated that subjects' price perception was deeply impacted by emotions induced from continuous win/lose experiences.
Cognitive and Affective Antecedents of Consumers’ Satisfaction: A Systematic Review of two Research Approaches
The study of consumers’ satisfaction has generated empirical research in the last few decades, with new challenges, such as a specific lens on online consumers’ satisfaction. During the last decades,
Attachment Security Priming: A Meta-Analysis
Attachment security priming has important theoretical and practical implications. We review security priming theory and research and the recent concerns raised regarding priming. We then report the
...
...

References

SHOWING 1-10 OF 105 REFERENCES
Unconscious Affective Reactions to Masked Happy Versus Angry Faces Influence Consumption Behavior and Judgments of Value
TLDR
The results suggest that basic affective reactions can be unconscious and interact with incentive motivation to influence assessment of value and behavior toward valenced objects.
Long-lasting effects of subliminal affective priming from facial expressions
Affect, cognition, and awareness: affective priming with optimal and suboptimal stimulus exposures.
TLDR
The affective primacy hypothesis, which asserts that positive and negative affective reactions can be evoked with minimal stimulus input and virtually no cognitive processing, is tested by comparing the effects of affective and cognitive priming under extremely brief and longer exposure durations.
Affect of the unconscious: Visually suppressed angry faces modulate our decisions
TLDR
Despite equivalent phenomenological suppression of the visual primes under CFS and BM, different patterns of affective processing were obtained with the two masking techniques, with nonconscious affective priming obtained for both happy and angry invisible facial expressions.
The effects of nonconsciously priming emotion concepts on behavior.
TLDR
It is demonstrated that specific, equally valenced emotion concepts can be nonconsciously activated, remain inaccessible to conscious awareness, and still affect behavior in an emotion-specific fashion.
Differences in the affective processing of words and pictures
Abstract It is often assumed that affective information is represented within a semantic network. This hypothesis is more closely examined here, using a picture-word variant of the Stroop task. The
Embodiment of emotion concepts.
TLDR
Experiment 4, using a property generation task, provided support for the conclusion that emotions embodied in conceptual tasks are context-dependent situated simulations rather than associated emotional reactions and implications for theories of embodied simulation and for emotion theories are discussed.
The Interaction of Social and Emotional Processes in the Brain
TLDR
Results indicate that interactive effects occur early in the stream of processing, suggesting that social andotional information garner greater attentional resources and that the conjunction of social and emotional cues results in synergistic early processing.
Subliminal affective priming resists attributional interventions.
We examine two explanations of the subliminal affective priming effect. The feelings-as-information model (Schwarz & Clore, 1988) holds that judgements are based on perceptible feelings. Hence,
On the nature of the affective priming effect: Affective priming of naming responses
Bargh, Chaiken, Raymond and Hymes (1996) showed that participants need less time to name a target word if that target word is preceded by a prime word with the same valence compared to when that
...
...