Influence of Suboptimally and Optimally Presented Affective Pictures and Words on Consumption-Related Behavior

  title={Influence of Suboptimally and Optimally Presented Affective Pictures and Words on Consumption-Related Behavior},
  author={Piotr Winkielman and Yekaterina Gogolushko},
  journal={Frontiers in Psychology},
Affective stimuli can influence immediate reactions as well as spontaneous behaviors. Much evidence for such influence comes from studies of facial expressions. However, it is unclear whether these effects hold for other affective stimuli, and how the amount of stimulus processing changes the nature of the influence. This paper addresses these issues by comparing the influence on consumption behaviors of emotional pictures and valence-matched words presented at suboptimal and supraliminal… 

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