Influence of Green Marketing Strategies on Performance of the Kenyan Tea Sector

@inproceedings{Afande2015InfluenceOG,
  title={Influence of Green Marketing Strategies on Performance of the Kenyan Tea Sector},
  author={Ofunya Francis Afande},
  year={2015}
}
Purpose: The study sought to explore the influence of green marketing strategies on performance of the Kenya tea firms. The performance measure being net income generated over a period of five years. The study was guided by specific objectives which included establishing the extent of adoption of green marketing by the Kenya tea firms; and to assess the influence of green marketing strategies on performance of the Kenya tea firms. Consequently, one hypothesis was tested: adoption of green… CONTINUE READING