Influence of Customer Relationship Marketing Strategies on Performance of Synthetic Hair Manufacturers in Kenya

  • Abizer Esmail
  • Published 2015
As the competitive environment becomes more turbulent, the most important issue the sellers face is no longer to provide excellent, good quality products or services, but also to keep loyal customers who will contribute long-term profit to organizations. CRM as a business strategy identifies, cultivates, and maintains long-term profitable customer… (More)