Influence and passivity in social media

@article{Romero2011InfluenceAP,
  title={Influence and passivity in social media},
  author={Daniel M. Romero and Wojciech Galuba and Sitaram Asur and Bernardo A. Huberman},
  journal={Proceedings of the 20th international conference companion on World wide web},
  year={2011}
}
The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation within Twitter reveals that the majority of users act as passive information consumers and do not forward the content to the network. Therefore, in order for individuals to become influential they must not only obtain attention and thus be popular, but also… 

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