Influence Maximization in a Many Cascades World

@article{Litou2017InfluenceMI,
  title={Influence Maximization in a Many Cascades World},
  author={Juliana Litou and Vana Kalogeraki and Dimitrios Gunopulos},
  journal={2017 IEEE 37th International Conference on Distributed Computing Systems (ICDCS)},
  year={2017},
  pages={911-921}
}
Online Social Networks (OSNs) are widely utilized in viral marketing campaigns exploiting the word-of-mouth effect. Various propagation models have been proposed to describe the way cascades unfold in OSNs. Based on the existing propagation models, several studies address the problem of influence maximization, where the objective is to identify an… CONTINUE READING