• Corpus ID: 141645804

Influence: The Psychology of Persuasion

@inproceedings{Cialdini1993InfluenceTP,
  title={Influence: The Psychology of Persuasion},
  author={Robert B. Cialdini},
  year={1993}
}
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled… 
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