Inferring Tracker-Advertiser Relationships in the Online Advertising Ecosystem using Header Bidding

@article{Cook2019InferringTR,
  title={Inferring Tracker-Advertiser Relationships in the Online Advertising Ecosystem using Header Bidding},
  author={John Cook and R. Nithyanand and Zubair Shafiq},
  journal={ArXiv},
  year={2019},
  volume={abs/1907.07275}
}
Online advertising relies on trackers and data brokers to show targeted ads to users. To improve targeting, different entities in the intricately interwoven online advertising and tracking ecosystems are incentivized to share information with each other through client-side or server-side mechanisms. Inferring data sharing between entities, especially when it happens at the server-side, is an important and challenging research problem. In this paper, we introduce KASHF: a novel method to infer… Expand
7 Citations

References

SHOWING 1-10 OF 77 REFERENCES
Diffusion of User Tracking Data in the Online Advertising Ecosystem
  • 39
  • Highly Influential
  • PDF
On the regulation of personal data distribution in online advertising platforms
  • 6
  • PDF
Tracing Information Flows Between Ad Exchanges Using Retargeted Ads
  • 79
  • Highly Influential
  • PDF
Like a Pack of Wolves: Community Structure of Web Trackers
  • 25
  • PDF
Selling Off Privacy at Auction
  • 95
  • Highly Influential
  • PDF
If you are not paying for it, you are the product: how much do advertisers pay to reach you?
  • 50
  • Highly Influential
  • PDF
Internet Jones and the Raiders of the Lost Trackers: An Archaeological Study of Web Tracking from 1996 to 2016
  • 154
  • PDF
...
1
2
3
4
5
...