Inferring Latent Triggers of Purchases with Consideration of Social Effects and Media Advertisements

@inproceedings{Tanaka2016InferringLT,
  title={Inferring Latent Triggers of Purchases with Consideration of Social Effects and Media Advertisements},
  author={Yusuke Tanaka and Takeshi Kurashima and Yasuhiro Fujiwara and Tomoharu Iwata and Hiroshi Sawada},
  booktitle={WSDM},
  year={2016}
}
This paper proposes a method for inferring from single-source data the factors that trigger purchases. Here, single-source data are the histories of item purchases and media advertisement views for each individual. We assume a sequence of purchase events to be a stochastic process incorporating the following three factors: (a) user preference, (b) social effects received from other users, and (c) media advertising effects. As our user-purchase model incorporates the latent relationships between… CONTINUE READING
Recent Discussions
This paper has been referenced on Twitter 1 time over the past 90 days. VIEW TWEETS