Inferences of competence from faces predict election outcomes.

@article{Todorov2005InferencesOC,
  title={Inferences of competence from faces predict election outcomes.},
  author={Alexander Todorov and Anesu N. Mandisodza and Amir Goren and Crystal C. Hall},
  journal={Science},
  year={2005},
  volume={308 5728},
  pages={1623-6}
}
We show that inferences of competence based solely on facial appearance predicted the outcomes of U.S. congressional elections better than chance (e.g., 68.8% of the Senate races in 2004) and also were linearly related to the margin of victory. These inferences were specific to competence and occurred within a 1-second exposure to the faces of the candidates. The findings suggest that rapid, unreflective trait inferences can contribute to voting choices, which are widely assumed to be based… CONTINUE READING
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In this study, 127 participants were asked to make thirteen trait judgments per pair of faces

  • The second wave of data was collected in the beginning of
  • The first judgment was the competence judgment…
  • 2004
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11 Excerpts

Corzine’s campaign was extensively covered in the media. For the Senate elections in 2002, we excluded the race for Massachusetts (John Kerry)

  • NJ Princeton, John
  • For the Senate elections in 2004,
  • 2004

Seventy-four participants were presented with all races for the Senate in 2000 and 2002 and asked to make a single competence judgment for each of the 63 pairs of faces

  • The third wave of data was collected in May
  • The maximum number of recognitions per race was 9…
  • 2004
1 Excerpt

Data simulation of accuracy of prediction of outcomes of the races for the US Senate as a function of sample size for A

  • S Figure
  • Senate races and B)
  • 2000

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