Infant clothing: Sex labeling for strangers

@article{Shakin1985InfantCS,
  title={Infant clothing: Sex labeling for strangers},
  author={Madeline Shakin and Debra Shakin and Sarah Hall Sternglanz},
  journal={Sex Roles},
  year={1985},
  volume={12},
  pages={955-964}
}
Labeling an infant as a boy or girl affects behavior toward the infant. While intimates know a baby's sex label and behave consistently to the baby, strangers cannot unless given a cue. Forty-eight infants and their caretakers were observed in suburban malls to see if clothing normally provides such cues; 90% of the infants were dressed in sex-typed clothes. Girls wore or carried pink (75%), yellow, ruffles, puffed sleeves, and/or dresses. Boys wore blue (79%) and/or red. Observers were able to… 
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