Inert Set or Inferred Set? A Comment

@article{Kakkar1976InertSO,
  title={Inert Set or Inferred Set? A Comment},
  author={Pradeep Kakkar},
  journal={Journal of Marketing},
  year={1976},
  volume={40},
  pages={59 - 60}
}
  • P. Kakkar
  • Published 1 July 1976
  • Mathematics
  • Journal of Marketing
Kakkar questions the actual categorization procedures used to identify evoked and inert set products. 

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Consumer Behavior and Product Performance: An Alternative Conceptualization

Why and how products fail… What can marketing managers do?