Individuals' Decisions in the Presence of Multiple Goals

@inproceedings{Dellaert2017IndividualsDI,
  title={Individuals' Decisions in the Presence of Multiple Goals},
  author={Benedict G. C. Dellaert and Joffre Dan Swait and Wiktor L. Adamowicz and Ta Theo Arentze and Elizabeth E. Bruch and Elisabetta Cherchi and Caspar G. Chorus and Bas Donkers and Fred M. Feinberg and A. A. J. Marley and Linda Court Salisbury},
  year={2017}
}
This paper develops new directions on how individuals’ use of multiple goals can be incorporated in econometric models of individual decision making. We start by outlining key components of multiple, simultaneous goal pursuit and multi-stage choice. Since different goals are often only partially compatible, such a multiple goal-based approach implies balancing goals, leading to a deliberate goal-level choice strategy on the part of the decision maker. Accordingly, we introduce a conceptual… CONTINUE READING
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