Individualism-collectivism and accountability in intergroup negotiations.

  title={Individualism-collectivism and accountability in intergroup negotiations.},
  author={Michele J. Gelfand and Anu Realo},
  journal={Journal of Applied Psychology},
  • M. Gelfand, A. Realo
  • Published 1 October 1999
  • Political Science
  • Journal of Applied Psychology
This research incorporates the theory of individualism-collectivism into research on accountability in intergroup negotiations. Given that accountability is fundamentally a norm enforcement mechanism and that norms and standards for behavior vary for individualists and collectivists (H. R. Markus & S. Kitayama, 1991; H. C. Triandis, 1995) it was predicted that accountability would differentially affect individualists and collectivists in intergroup negotiations. In support of this, results from… 

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