author={Shalom H. Schwartz},
  journal={Journal of Cross-Cultural Psychology},
  pages={139 - 157}
  • S. Schwartz
  • Published 1990
  • Sociology
  • Journal of Cross-Cultural Psychology
Three criticisms of the individualism-collectivism dichotomy are explicated. The dichotomy leads one to overlook values that inherently serve both individual and collective interests (e.g., wisdom), it ignores values that foster the goals of collectivities other than the ingroup (e.g., universal values, such as social justice), and it promotes the mistaken assumption that individualistic and collective values each form coherent syndromes that are in polar opposition. These problems are… Expand
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