Individualism/Collectivism and Cultures of Happiness: A Theoretical Conjecture on the Relationship between Consumption, Culture and Subjective Well-Being at the National Level

  title={Individualism/Collectivism and Cultures of Happiness: A Theoretical Conjecture on the Relationship between Consumption, Culture and Subjective Well-Being at the National Level},
  author={Aaron Ahuvia},
  journal={Journal of Happiness Studies},
  • A. Ahuvia
  • Published 1 March 2002
  • Economics
  • Journal of Happiness Studies
This theory paper seeks to explain an empirical puzzle presented by past research on the relationship between consumption and subjective well-being (SWB). Research has shown that people in rich countries are, on average, significantly higher in SWB than people in poor countries, which is consistent with a strong link between one's overall level of consumption and one's SWB. However, when individuals within the same country are compared, income has little relationship to SWB above the level at… 
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