Individualised Constituency Campaigns in Mixed-Member Electoral Systems: Candidates in the 2005 German Elections

@inproceedings{Zittel2008IndividualisedCC,
  title={Individualised Constituency Campaigns in Mixed-Member Electoral Systems: Candidates in the 2005 German Elections},
  author={Thomas Zittel and Thomas Gschwend},
  year={2008}
}
Constituency campaigns are important phenomena for students of political parties, voting behaviour as well as political communication. These research communities perceive constituency campaigns as parts of centralised high-tech campaigns aiming in strategic ways at the efficient mobilisation of voters. We propose in this paper an alternative understanding of constituency campaigns using the case of the German parliamentary elections in 2005 to empirically test this understanding. We perceive… CONTINUE READING

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