Individual Preferences Over Development Projects: Evidence from Microlending on Kiva

  title={Individual Preferences Over Development Projects: Evidence from Microlending on Kiva},
  author={Pierre Ly and Geri Mason},
  journal={VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations},
  • Pierre Ly, Geri Mason
  • Published 4 January 2012
  • Economics
  • VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations
Peer-to-peer microfinance connects philanthropic citizens with poor entrepreneurs in the developing world, offering new ways to channel charitable contributions. Although the literature suggests that donors’ perceptions of effectiveness affect charitable giving, very little is known about what types of projects individuals perceive as more effective. Using data from, this article presents evidence on the relative popularity of competing development projects. We present estimates of the… 

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