Individual Differences in Individualism and Collectivism Predict Ratings of Virtual Cities’ Liveability and Environmental Quality

@article{Rubin2014IndividualDI,
  title={Individual Differences in Individualism and Collectivism Predict Ratings of Virtual Cities’ Liveability and Environmental Quality},
  author={Mark Rubin and T. Morrison},
  journal={The Journal of General Psychology},
  year={2014},
  volume={141},
  pages={348 - 372}
}
ABSTRACT. The present research investigated individual differences in individualism and collectivism as predictors of people's reactions to cities. Psychology undergraduate students (N = 148) took virtual guided tours around historical cities. They then evaluated the cities’ liveability and environmental quality and completed measures of individualism and collectivism. Mediation analyses showed that people who scored high in self-responsibility (individualism) rated the cities as more liveable… Expand
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