Indirect exposure to a family planning mass media campaign in Nepal.

@article{Boulay2002IndirectET,
  title={Indirect exposure to a family planning mass media campaign in Nepal.},
  author={Marc G Boulay and J Douglas Storey and Suruchi Sood},
  journal={Journal of health communication},
  year={2002},
  volume={7 5},
  pages={379-99}
}
It is often noted that some individuals become aware of a mass media program's messages through discussions with other individuals. However, the extent to which indirect exposure occurs, and its influence on behavior, are somewhat unclear. This study examines the role of indirect exposure in extending the reach of a family planning mass media campaign in Nepal. Sociometric data, gathered from nearly all women between the ages of 15 and 49 years living in six villages in Dang District, Nepal (N… CONTINUE READING

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