Incremental Learning for Large Scale Churn Prediction

Abstract

Modern companies accumulate a vast amount of customer data that can be used for creating a personalized experience. Analyzing this data is difficult and most business intelligence tools cannot cope with the volume of the data. One example is churn prediction, where the cost of retaining existing customers is less than acquiring new ones. Several data mining… (More)

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Cite this paper

@inproceedings{Hernandez2016IncrementalLF, title={Incremental Learning for Large Scale Churn Prediction}, author={Sergio Hernandez and Diego Vergara and Felipe Jorquera}, year={2016} }