Increasing consumer demand among Medicaid enrollees for tobacco dependence treatment: the Wisconsin "Medicaid covers it" campaign.

@article{Keller2011IncreasingCD,
  title={Increasing consumer demand among Medicaid enrollees for tobacco dependence treatment: the Wisconsin "Medicaid covers it" campaign.},
  author={Paula A. Keller and Bruce Christiansen and Su-Young Kim and Megan E. Piper and Lezli A Redmond and Robert T Adsit and Michael Fiore},
  journal={American journal of health promotion : AJHP},
  year={2011},
  volume={25 6},
  pages={392-5}
}
PURPOSE Smoking prevalence among Medicaid enrollees is higher than among the general population, but use of evidence-based cessation treatment is low. We evaluated whether a communications campaign improved cessation treatment utilization. DESIGN Quasi-experimental. SETTING Wisconsin. SUBJECTS Enrollees in the Wisconsin Family Medicaid program. The average monthly enrollment during the study period was approximately 170,000 individuals. INTERVENTION Print materials for clinicians and… CONTINUE READING

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