Increasing Saving Behavior through Age-progressed Renderings of the Future Self.

  title={Increasing Saving Behavior through Age-progressed Renderings of the Future Self.},
  author={Hal Ersner Hershfield and Daniel G. Goldstein and William F. Sharpe and Jesse Fox and Leo Yeykelis and Laura L. Carstensen and Jeremy N Bailenson},
  journal={JMR, Journal of marketing research},
Many people fail to save what they need to for retirement (Munnell, Webb, and Golub-Sass 2009). Research on excessive discounting of the future suggests that removing the lure of immediate rewards by pre-committing to decisions, or elaborating the value of future rewards can both make decisions more future-oriented. In this article, we explore a third and complementary route, one that deals not with present and future rewards, but with present and future selves. In line with thinkers who have… CONTINUE READING

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