Incorporating the Irrelevant: Anchors in Judgments of Belief and Value

@inproceedings{Chapman2002IncorporatingTI,
  title={Incorporating the Irrelevant: Anchors in Judgments of Belief and Value},
  author={Gretchen B. Chapman and Eric J. Johnson},
  year={2002}
}
Imagine walking down a supermarket aisle and passing an end-of-aisle display of canned tomato soup. A sign on the display says, “Limit 12 per customer.” Would such a sign influence the number of cans you would buy? Would you buy more cans than if the sign said “No limit per customer”? Our intuitions say no, but empirical evidence indicates that purchase behaviors are influenced by such a sign (Wansink, Kent, & Hoch, 1998). Consider another example: A wheel of fortune is spun and stops at the… 

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