Incorporating post-click behaviors into a click model

@inproceedings{Zhong2010IncorporatingPB,
  title={Incorporating post-click behaviors into a click model},
  author={Feimin Zhong and Xiaoyang Tan and Gang Wang and Weizhu Chen and Yuchen Zhang and Zheng Chen and Haixun Wang},
  booktitle={SIGIR},
  year={2010}
}
Much work has attempted to model a user's click-through behavior by mining the click logs. The task is not trivial due to the well-known position bias problem. Some break-throughs have been made: two newly proposed click models, DBN and CCM, addressed this problem and improved document relevance estimation. However, to further improve the estimation, we need a model that can capture more sophisticated user behaviors. In particular, after clicking a search result, a user's behavior (such as the… CONTINUE READING
Highly Cited
This paper has 31 citations. REVIEW CITATIONS

Citations

Publications citing this paper.
Showing 1-10 of 20 extracted citations

References

Publications referenced by this paper.

Similar Papers

Loading similar papers…