Corpus ID: 157201582

Inbound Marketing - the most important digital marketing strategy

@article{Loredana2017InboundM,
  title={Inbound Marketing - the most important digital marketing strategy},
  author={Patrutiu-Baltes Loredana},
  journal={Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences},
  year={2017},
  pages={61-68}
}

Patrutiu-Baltes Loredana

Published 2017

Economics

Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences

Digital marketing has a major importance in the marketing strategy of any company regardless of sector, size or country of origin. Thus, more than ever, in order to remain competitive, companies are forced to exploit this form of marketing, which essentially can bring huge benefits at low costs. The main form of digital marketing is the inbound marketing, which represents an organic marketing form, based on the close relationship between the company and its prospects or customers, who have… CONTINUE READING

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