In the Name of Conservation: CAFE Practices and Fair Trade in Mexico

  title={In the Name of Conservation: CAFE Practices and Fair Trade in Mexico},
  author={Marie-Christine Renard},
  journal={Journal of Business Ethics},
  • M. Renard
  • Published 7 August 2010
  • Business
  • Journal of Business Ethics
Consumers’ concerns for the environment have led to the creation of niche markets, quality certifications and labelling systems. Built by activists and NGOs, these systems were adopted by agribusiness. Such firms try to capture consumers and react to opinion campaigns, whilst appropriating the conservation (or ‘fair’) discourse. This leads to the rise of new forms of third-party certifications of food production based on private standards and, hence, to new forms of contract relations between… 
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