In the Eye of the Beholder: How Information Shortcuts Shape Individual Perceptions of Bias in the Media

  title={In the Eye of the Beholder: How Information Shortcuts Shape Individual Perceptions of Bias in the Media},
  author={Matthew A. Baum and Phil Gussin},
  journal={Quarterly Journal of Political Science},
Research has shown that humans are biased information processors. This study investigates an important potential example of biased information processing: when ex ante assessments of a media outlet's ideological orientation cause individual's to perceive bias in balanced news coverage. We conduct an experiment in which participants evaluated the content of a news report about the 2004 presidential election identified as originating from CNN, FOX or a fictional TV station. Our results suggest… 

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