In absolute or relative terms ? How framing prices affects the consumer price sensitivity of health plan choice

@inproceedings{Schmitz2011InAO,
  title={In absolute or relative terms ? How framing prices affects the consumer price sensitivity of health plan choice},
  author={Hendrik Schmitz and Nicolas R Ziebarth},
  year={2011}
}
In Absolute or Relative Terms? How Framing Prices Affects the Consumer Price Sensitivity of Health Plan Choice This paper provides field evidence on (a) how price framing affects consumers’ decision to switch health insurance plans and (b) how the price elasticity of demand for health insurance can be influenced by policymakers through simple regulatory efforts. In 2009, in order to foster competition among health insurance companies, German federal regulation required health insurance… CONTINUE READING