In Search of East Asian Self-Enhancement

  title={In Search of East Asian Self-Enhancement},
  author={Steven J Heine and Takeshi Hamamura},
  journal={Personality and Social Psychology Review},
  pages={27 - 4}
  • S. Heine, T. Hamamura
  • Published 2007
  • Psychology, Medicine
  • Personality and Social Psychology Review
A meta-analysis of published cross-cultural studies of self-enhancement reveals pervasive and pronounced differences between East Asians and Westerners. Across 91 comparisons, the average cross-cultural effect was d = .84. The effect emerged in all 30 methods, except for comparisons of implicit self-esteem. Within cultures, Westerners showed a clear self-serving bias (d = .87), whereas East Asians did not (d = -.01), with Asian Americans falling in between (d = .52). East Asians did self… Expand

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