In Search of (Better) Sexual Pleasure: Female Genital ‘Cosmetic’ Surgery

@article{Braun2005InSO,
  title={In Search of (Better) Sexual Pleasure: Female Genital ‘Cosmetic’ Surgery},
  author={Virginia Braun},
  journal={Sexualities},
  year={2005},
  volume={8},
  pages={407 - 424}
}
  • V. Braun
  • Published 1 October 2005
  • Psychology
  • Sexualities
Female genital cosmetic surgery (FGCS) procedures are new, but increasing in popularity. In this article, I examine the role of female sexual pleasure in media (31 magazine items) and surgeon (15 interviews) accounts. FGCS was framed as enhancing female sexual pleasure, or specifically orgasm. I argue that the focus on female sexual pleasure functions to legitimate, and promote, FGCS. Further, it reaffirms normative heterosexuality, and promotes a generic model of bodies and sex. Moreover, in… 
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‘Designer Vaginas': The Representation of Female Genitals on Canadian Cosmetic Surgeons' Websites
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This thesis critically examines the online marketing tactics of 10 (English language) Canadian cosmetic surgery clinics’ websites that offer Female Genital Cosmetic Surgery (FGCS), specifically, labiaplasty (labial reduction) and vaginoplasty (vaginal tightening) to better understand what these contemporary shifts may mean for women’s sexual anxiety and expression.
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To evaluate whether the procedures of labiaplasty and vaginoperineoplasty improve genital self image, and evaluate effects on sexual satisfaction, FGPS appears to provide sexual and genital self-image improvement.
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