In Every Town and Village: Adaptive Strategies in the Communication of Krishna Consciousness in the UK, the First Thirty Years

  title={In Every Town and Village: Adaptive Strategies in the Communication of Krishna Consciousness in the UK, the First Thirty Years},
  author={Kim Knott},
  journal={Social Compass},
  pages={153 - 167}
  • K. Knott
  • Published 1 June 2000
  • Art
  • Social Compass
The raison d'être of ISKCON is the communication of the name of Krishna worldwide, ensuring that it reaches into the hearts and minds of those in every town and village. ISKCON's own intention, derived from the teachings of Chaitanya and preached unceasingly by the founder, Bhaktivedanta Swami, provides a focus for assessing the success of the movement since its arrival in England in 1968. What strategies have been adopted for achieving this objective? How have the strategies changed as ISKCON… 
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