In "Step" with HIV Vaccines? A Content Analysis of Local Recruitment Campaigns for an International HIV Vaccine Study.

@article{Frew2009InW,
  title={In "Step" with HIV Vaccines? A Content Analysis of Local Recruitment Campaigns for an International HIV Vaccine Study.},
  author={Paula M Frew and Wendy Xiomara Cely Mac{\'i}as and Kayshin Chan and Ashley C Harding},
  journal={Journal of health & mass communication},
  year={2009},
  volume={1 1},
  pages={
          11-39
        }
}
During the past two decades of the HIV/AIDS pandemic, several recruitment campaigns were designed to generate community involvement in preventive HIV vaccine clinical trials. These efforts utilized a blend of advertising and marketing strategies mixed with public relations and community education approaches to attract potential study participants to clinical trials (integrated marketing communications). Although more than 30,000 persons worldwide have participated in preventive HIV vaccine… CONTINUE READING

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