Impulse buying : the role of affect , social influence , and subjective wellbeing

@inproceedings{Silvera2008ImpulseB,
  title={Impulse buying : the role of affect , social influence , and subjective wellbeing},
  author={David H. Silvera},
  year={2008}
}
Purpose – The purpose of this research is to examine predictors of impulse buying. Although moderate levels of impulse buying can be pleasant and gratifying, recent theoretical work suggests that chronic, high frequency impulse buying has a compulsive element and can function as a form of escape from negative affective states, depression, and low self… CONTINUE READING